EXPERIENCE
2023-2024
HARRODS
Responsible for pitch ideas, brainstorming, storyboarding, mock-ups, implementing and completing unique email design modules with approvals from Senior stakeholders.
HARRODS
Responsible for pitch ideas, brainstorming, storyboarding, mock-ups, implementing and completing unique email design modules with approvals from Senior stakeholders.
SPECIFIC ACHIEVEMENT:
Refreshing Harrods iconic tiered-based loyalty scheme with designs that showcase real time customer data to display their current status (using KickDynamic).
Refreshing Harrods iconic tiered-based loyalty scheme with designs that showcase real time customer data to display their current status (using KickDynamic).
2017-2021
L’ORÉAL
Produce marketing and advertising designs for multiple luxury brands whilst developing responsive, brand specific and strategic email campaigns for their CRM team.
L’ORÉAL
Produce marketing and advertising designs for multiple luxury brands whilst developing responsive, brand specific and strategic email campaigns for their CRM team.
SPECIFIC ACHIEVEMENT:
Streamlined creative process from brief to execution for multiple luxury brands including YSL, La Roche Posay, Vichy, Kiehls, Georgio Armani, Lancome to name a few.
Streamlined creative process from brief to execution for multiple luxury brands including YSL, La Roche Posay, Vichy, Kiehls, Georgio Armani, Lancome to name a few.
2016-2017
SWEATYBETTY
Pitched, designed and developed email campaigns for weekly & seasonal sportswear. Executed bespoke amendments using custom console (Responsys).
SWEATYBETTY
Pitched, designed and developed email campaigns for weekly & seasonal sportswear. Executed bespoke amendments using custom console (Responsys).
SPECIFIC ACHIEVEMENT:
Responsible for weekly email campaigns sent to 1.4 million plus loyal customers. Improved customer click-through conversion to website via email campaigns from 59% to 80%.
Responsible for weekly email campaigns sent to 1.4 million plus loyal customers. Improved customer click-through conversion to website via email campaigns from 59% to 80%.
2014-2016
BRANDALLEY
On hand designer for both marketing and PR teams, which included conceptualising their bespoke item package design to responsive email campaigns.
BRANDALLEY
On hand designer for both marketing and PR teams, which included conceptualising their bespoke item package design to responsive email campaigns.
SPECIFIC ACHIEVEMENT:
Overseeing email campaigns sent to 2.4 million customers on a daily basis (BAU), which involved undertaking managerial responsibility of a design team including junior to mid-weight designers.
Overseeing email campaigns sent to 2.4 million customers on a daily basis (BAU), which involved undertaking managerial responsibility of a design team including junior to mid-weight designers.
EDUCATION
MAR 2023
Figma Essentials Training - with Merit
Bring Your Own Laptop (Adobe authorised training centre)
Figma Essentials Training - with Merit
Bring Your Own Laptop (Adobe authorised training centre)
DEC 2022
After Effects - Animated Infographic Video & Data Visualisation.
Bring Your Own Laptop (Adobe authorised training centre)
After Effects - Animated Infographic Video & Data Visualisation.
Bring Your Own Laptop (Adobe authorised training centre)
Jul 2022
Level 2 & 3 Diploma in Personal Training
Active IQ
Level 2 & 3 Diploma in Personal Training
Active IQ
2001-2005
BSc Multimedia Computing (Hons) 2.1
London Metropolitan University
BSc Multimedia Computing (Hons) 2.1
London Metropolitan University
A few brands that i've worked with
