Contracted in as a Freelance Digital Designer responsible for pitch ideas, brainstorming, storyboarding, mock-ups and implementing unique email design modules with approvals from Senior stakeholders. Using cutting-edge collaborative Figma techniques such as global Components with variants, creating brand specific style guides to be used throughout the whole design team, and rapid design amendments. This also included fully developing email designs within SAP creative studios and creating reusable module blocks that worked seamlessly throughout the team's building phase.
Specific achievements:
Refreshing Harrods iconic tiered-based loyalty scheme with designs that showcase real time customer data to display their current status (using KickDynamic) and personalised information such as their name and the amount of times they have visited their main Knightsbridge store:
Brainstorming and completing the customers’ nursery journey project with newly designed modules whilst honouring Harrods H beauty store specific styles guides:
Also to note, since joining the team, Harrods YoY (Year on Year) sends went up by 108% (3.1 million) with 17.4% increase in unique clicks and a 87.3% Revenue increase.
