BrandAlley
BrandAlley is a high-end flash private sales company focusing on top fashion, beauty and home designer goods. They launch several new sales daily with regular emails sent to millions of potential customers. They promote and sell fashion goods from top brands such as Versace, Jaeger, Michael Kors, Ted Baker, Muubaa, L’Etoile Sport to name a few.
Working as: Digital Designer for their Marketing department
UI Mobile Designs
As part of BrandAlley’s site updates to their current site, we were required to redesign the mobile responsive experience to coherently fix any UX and UI designs flaws that were present in their dated mobile design. My duty was to bring together set wireframes and UX prototype into clean, pixel perfect and branded UI designs for front-end developers to use effectively in their development phase. Thus, using vectors graphics and reusable type (not rasterised) that allows for a smooth transition from design to development.
Also, to achieve this with maximum quality in mind, we used a Photoshop CC test preview app called Skala to directly preview all my designs seamlessly on a mobile device live whilst editing on the fly:
This allowed for all immediate amendments to seamlessly update to meet their tight deadline for this particular project. These UI designs and amendments are being used and viewed by thousands of potential customers daily.
What was used?
Adobe Photoshop CC
Adobe Illustrator CC
Skala Preview
Adobe Photoshop CC
Adobe Illustrator CC
Skala Preview
Social Media Designs
As part of BrandAlley’s social media team, it was my responsibility to help brainstorm, design and deliver compelling weekly to monthly campaigns on all their social media platforms. This included promotions and layout designs for Facebook, Twitter, Google+, Instagram and their bespoke blog page.
This role also allowed for some creative direction in promoting competitions and seasonally change to their social media platform skins, which matched with their on-going campaigns. For example, The Chelsea Flower Show was heavily advertised by BrandAlley and the designs were focused on elegance, style and continuity to fully engage their social media audience with this yearly event. It proved to be a big success with the BrandAlley Garden having a lot of interest towards their showcase and overall took 2nd place at the event.
What was used?
Adobe Photoshop CC
Adobe Illustrator CC
Adobe Flash CC
Facebook Developer Platform
Twitter Platform
Instagram Platform
Google+ Skins
WordPress
Adobe Photoshop CC
Adobe Illustrator CC
Adobe Flash CC
Facebook Developer Platform
Twitter Platform
Instagram Platform
Google+ Skins
WordPress
Email Marketing
Being part of the marketing design team, I was tasked to design and develop responsive emails for all daily new sales and promoting brands/promos. This also included any social campaigns, paid affiliated MPUs, daily sales site banners, and promotions to name a few.
What was used?
Adobe Photoshop CC
Adobe Illustrator CC
Adobe Flash CC
Magento CMS
Pure260 email console
Adobe Photoshop CC
Adobe Illustrator CC
Adobe Flash CC
Magento CMS
Pure260 email console
Designs for print
Going with the then new fashion trends to rework delivery item packaging, it was my task to research, plan, conceptually design, create and manage Hi-Res vectored designs. This process involved sticking to a brief set out by their printing company and abide by our company requirements for packaging.
This final package design is currently being used by BrandAlley to deliver thousands of ordered items to their loyal customers.
What was used?
Adobe Photoshop CC
Adobe Illustrator CC
Adobe InDesign CC
Adobe Photoshop CC
Adobe Illustrator CC
Adobe InDesign CC
